![]() ![]() ![]() Taina Malén, global chief marketing officer at Star Stable Entertainment, describes Star Stable simply as “the world’s most fun game for girls,” and fans are getting a special visitor thanks to a partnership with DreamWorks Animation. Regardless of the reason, the game’s user base is expanding by 400,000 new users each month, despite how it’s a PC-only game. They may also find the games freemium model appealing, where the first five levels are free and then players have the option to purchase either a monthly or one-time “lifetime” subscription. Many parents encourage their kids to play because they learn to read through the game. The average age of its core audience is about nine- to fourteen-years-old, but players include older teens. Star Stable Online is a fast-growing multiplayer game that caters to an often overlooked demographic: girls. ![]()
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